of thread. began the way most good things do — quietly, and without a grand plan.

What started as a personal love of needlepoint gradually grew into something more. Stitch by stitch, a hobby became a business, and of thread. was born.

Needlepoint has a rich history — of thread. takes that tradition and reframes it, keeping the slow, meditative process while giving it a contemporary, graphic aesthetic. At its heart, Of Thread is a small business built around a simple belief: that making something with your hands is one of the most rewarding things you can do. The right kit can make all the difference.

Everything in the of thread. collection is British-made (or as close to as possible),  Using British-made and manufactured products and materials that are eco-friendly and sustainably-sourced is as important to us as stitching is.

Every piece in the of thread. collection — from needlepoint kits to project pouches and needleminders — is carefully curated to inspire you to create. Independently run, every order is packed and sent with care.